Wine.com had a first-class problem. They’d already become the largest online wine store in the country. Now they needed a sophisticated brand that could push the company to the next level and attract customers who loved great wine and great service and weren’t simply bargain shopping.
Speaking to these high-end wine lovers, I wrote and created an emotional brand video that clearly demonstrated the company’s uncommon passion for wine. This was accompanied by a visually-distinctive :15 TV campaign. Together, this work delivered an immediate 15% boost in sales. Equally important, it established a world-class brand for Wine.com and a unique voice that they continue to benefit from today.
“It’s Wine” - Manifesto
TELEVISION CAMPAIGN
Working in concert with the branding video, this unique :15 campaign served up the various advantages of Wine.com and reminded everyone that while wine is a serious topic, it’s also just plain fun.
“Sommelier”
“Convenience”
“Selection”
“Value”
DIGITAL & SOCIAL
With the success of our broadcast offering a tail wind, we created new social ads to increase customer acquisitions online.
COLLATERAL
After developing a sophisticated look and a honing a cultured-but-playful voice, we expanded this new brand personality into various media and materials.
THE BOTTOM LINE