Skechers is the third largest footwear company in the nation. They produce thousands of styles across dozens of categories and their ability to bring award-winning products to market is nothing short of astounding. My job was to name and position these products and help them stand out in a crowded market. Here’s a look at some of my work that helped Skechers become a footwear powerhouse.
![GoWalk.jpg](https://images.squarespace-cdn.com/content/v1/5ee549f3b9ab2638ffebbc9f/1592368570213-B8A82IL0BKAQBRGEHXGX/GoWalk.jpg)
![Skechers_Ads_Final.jpg](https://images.squarespace-cdn.com/content/v1/5ee549f3b9ab2638ffebbc9f/1592356225645-3U0XOLIQCY1I38IQBLN9/Skechers_Ads_Final.jpg)
![Skechers_Ads_Final3.jpg](https://images.squarespace-cdn.com/content/v1/5ee549f3b9ab2638ffebbc9f/1592356262257-APPWARG2EGZKDI83B3H2/Skechers_Ads_Final3.jpg)
![Skechers_Ads_Final4.jpg](https://images.squarespace-cdn.com/content/v1/5ee549f3b9ab2638ffebbc9f/1592356230268-VQ5SLE7KC35L35X4OZDC/Skechers_Ads_Final4.jpg)
![Skechers_Ads_Final5.jpg](https://images.squarespace-cdn.com/content/v1/5ee549f3b9ab2638ffebbc9f/1592356219287-1YOP8IA4O8B80WNMS3PP/Skechers_Ads_Final5.jpg)
![Skechers_Ads_Final6.jpg](https://images.squarespace-cdn.com/content/v1/5ee549f3b9ab2638ffebbc9f/1592356222590-HIV7RIOJAV5ZZG1XT7C3/Skechers_Ads_Final6.jpg)
![Skechers_Ads_Final7.jpg](https://images.squarespace-cdn.com/content/v1/5ee549f3b9ab2638ffebbc9f/1592356234982-1KLQEWNIZQYTVLPKXXT6/Skechers_Ads_Final7.jpg)
![Skechers_Ads_Final9.jpg](https://images.squarespace-cdn.com/content/v1/5ee549f3b9ab2638ffebbc9f/1592356238204-ADTF93M9KBL1Z5174OCB/Skechers_Ads_Final9.jpg)
![Skechers_Ads_Final10.jpg](https://images.squarespace-cdn.com/content/v1/5ee549f3b9ab2638ffebbc9f/1592356247545-YA8WOIGKSJK5CI660N04/Skechers_Ads_Final10.jpg)
![Skechers_Ads_Final13.jpg](https://images.squarespace-cdn.com/content/v1/5ee549f3b9ab2638ffebbc9f/1592356257339-YX25ODEM246Q3YPVUCY8/Skechers_Ads_Final13.jpg)
![Skechers_Ads_Final15.jpg](https://images.squarespace-cdn.com/content/v1/5ee549f3b9ab2638ffebbc9f/1592356282576-1XT5WX6BH9DRCN5466IM/Skechers_Ads_Final15.jpg)
![Skechers_Ads_Final16.jpg](https://images.squarespace-cdn.com/content/v1/5ee549f3b9ab2638ffebbc9f/1592356283551-QGPBMYVP8WPGIAMI14JV/Skechers_Ads_Final16.jpg)
![Skechers_Ads_Final18.jpg](https://images.squarespace-cdn.com/content/v1/5ee549f3b9ab2638ffebbc9f/1592356291270-KZJEGXD8Z9JUCD1ZM7DZ/Skechers_Ads_Final18.jpg)
![Skechers_Ads_Final19.jpg](https://images.squarespace-cdn.com/content/v1/5ee549f3b9ab2638ffebbc9f/1592356277160-H9V1W0F5R06UCO6XV1RE/Skechers_Ads_Final19.jpg)
![Skechers_Ads_Final21.jpg](https://images.squarespace-cdn.com/content/v1/5ee549f3b9ab2638ffebbc9f/1592356296476-7YOAHXM4GN4QW6DXRZL0/Skechers_Ads_Final21.jpg)
![Skechers_Ads_Final22.jpg](https://images.squarespace-cdn.com/content/v1/5ee549f3b9ab2638ffebbc9f/1592356295578-4YJXOV4WWGKE5BCOV6MA/Skechers_Ads_Final22.jpg)
![Skechers_Ads_Final25.jpg](https://images.squarespace-cdn.com/content/v1/5ee549f3b9ab2638ffebbc9f/1592356300278-0C1MB0KDYLDIM2A6BEOJ/Skechers_Ads_Final25.jpg)
![GoMeb.jpg](https://images.squarespace-cdn.com/content/v1/5ee549f3b9ab2638ffebbc9f/1592368571748-TAJGWXF8KVTOYKAWIOO4/GoMeb.jpg)
Wall Street Journal Campaign
Digital & Social - Grumpy Cat Campaign