Founded in 1983, Naked Juice built a beloved brand with little advertising. They rested on the strength of their all-natural smoothies. And like many pioneers in new categories, they eventually found themselves surrounded by strong competitors with similar products. So they asked us to create campaigns (for outdoor, print and display ) that projected the purity of Naked Juice products. We argued that wasn’t enough.
Our solution was “Live Naked,” a campaign that could work two shifts. It could broadcast the wholesome, responsibly sourced ingredients in every bottle, and position the brand as the smoothie of choice for health conscious people who live life to the fullest. While competitors were touting straightforward health benefits with trite photography, we put a fun, aspirational, philosophical twist on healthy living and raised the bar considerably. After all, why just live with any old smoothie when you can Live Naked?
