Dive is a new petite resort in the heart of Palm Springs. They came to us (myself and Art Director Chris Caparro) with a sexy 1960s French Riviera vibe. What they needed was everything else. We developed their brand voice and identity, created their entire online presence, including social posts and ads, and put a unique spin on every last detail.
WEBSITE
Our solution included a website that emanates Dive’s distinct charm with clever copy and irresistible imagery. And, of course, it easily handles all the bookings that keep pouring in.
SOCIAL MEDIA
DIVE CAMPAIGN
We commissioned original artwork by fashion illustrator Spiros Halaris to capture that bohemian 1960s French Riviera feeling. These worked beautifully for posters, online imagery and stunning social ads.
BRAND IDENTITY
Meet Lulu, the diving girl. She’s an eight-foot neon work of art dating back to 1954. She'd come with the original property and had fallen on tough times. So the owners patched her up and set her back on her rightful perch. We took their cue and turned Lulu into the official Dive icon. You’ll find her in a variety of marketing materials, online and off.
THE FINE DETAILS
Details matter. We know this. The Dive owners know this. So we got to work naming their cocktails, designing in-room stationery, and even creating their door hangers.
BESPOKE COCKTAILS BY STEVEN LIVIGNI
We partnered with famed cocktail master Steven Livigni to develop branded cocktail packaging for Dive Palm Springs. The strength of each drink increases with the difficulty of the dives themselves.
SUCCESS IN THE PRESS
“This Instagram-worthy hotel brings a French Rivera vibe to Palm Springs.”
— Forbes
"1960's St. Tropez without getting on a plane."
— Travel & Leisure
“Top 5 Best New Hotels for 2019.”
— USA Today Readers Choice
THE BOTTOM LINE