Following the housing crash, realtors found themselves in a historically bad market for home sales. So Coldwell Banker, a leader in US real estate, turned to a smart new strategy our firm developed: they would demonstrate how your home is much more than an investment. And how Coldwell Banker truly understands what home means. I wrote these two national spots as part of that campaign.

“Your Home”

“Home Sweet Home”

THE BOTTOM LINE

“Home Sweet Home” was ranked by Ace Metrix as the highest scoring ad from a national real estate brand. “Your Home” surpassed the record we set with “Home Sweet Home.” At the time, Ace Metrix rated it their highest scoring, most effective real estate ad EVER. In addition, both spots were a huge hit internally at Coldwell Banker. Facebook and Twitter were flooded with rallying cries and praise as agents and brokers proudly posted the ads on their personal pages.